At Aritzia, while enhancing the search component, a pivotal goal was to inspire users. Previously, recommendations were static. I helped concept with another designer the idea of introducing a dynamic, AI-driven empty state that generated recommendations based on multiple factors.

My tenure at Aritzia was short, but I am grateful for the valuable experiences gained while collaborating with the talented design team. The most significant lesson I took away from this experience was the importance of working within a larger team and integrating extensive research supported by prominent research organizations, all while navigating through various levels of approval.