Project Details
During my time at Landing, I focused on designing features such as X, Y, and Z, which contributed to a 30% increase in user engagement and a 20% increase in revenue. By following a user-centered design process and leveraging data-driven insights, I was able to design solutions that not only improved key growth metrics but also aligned with the companys broader business goals.
Landing.Space, general feed
The workspace for users creating moodboards
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Huge amounts of variation on the feeds.
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Each image has links and data tracing back to the user upload.
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Building out small moments of delights for inviting users.
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Challenge
Many consumers struggle to articulate their design preferences when decorating their homes, leading to frustration and dissatisfaction with their choices.
Comparing the old profile design that stifled user creativity.
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Empty states were missing in previous designs.
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Remixing involved users using others' images for their creations, and it was crucial to ensure proper credit attribution.
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Levels of credit and my approach to scalable design.
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Takeaways
My time at Landing taught me a lot, combining product design and brand building in a small startup. Looking back, Id enjoy enhancing the experience with refined micro-interactions and subtle adjustments for a more cohesive feel. Nonetheless, Im confident their current direction will lead to great success..
Highlighted projects
Mainstream destinations.

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