MM2L
Project Details
While at Aritzia, I focused on enhancing UI polish through motion design. I also became an integral part of the team dedicated to improving the user experience in product discovery, including search and filtering features.
![Landing.Space, general feed](/static/1c8ae2da7a84b65b09baa228ec5c8fcd/15d11/aritzia-cs-1.png)
New dynamic entry point to the search
![hello](/static/c09b31eb5c99fcfe7f84dd22e48ef413/24e5c/aritzia-cs-2.png)
At Aritzia, while enhancing the search component, a pivotal goal was to inspire users. Previously, recommendations were static. I helped concept with another designer the idea of introducing a dynamic, AI-driven empty state that generated recommendations based on multiple factors.
Desktop example + previous design
![hello](/static/f18b33570b2a7369e2728898ff8bf398/95a7b/aritzia-cs-3.png)
Subtle filter improvements for UX
![hello](/static/f33bb0bab15e4fbff7e9cf4880807b95/95a7b/aritzia-cs-4.png)
Ghost loader implementation
![hello](/static/16a01e0054ddbd3d15d08eef96e14c48/24e5c/aritzia-cs-5.png)
My tenure at Aritzia was short, but I am grateful for the valuable experiences gained while collaborating with the talented design team. The most significant lesson I took away from this experience was the importance of working within a larger team and integrating extensive research supported by prominent research organizations, all while navigating through various levels of approval.
Highlighted projects
Mainstream destinations.
Opening hours
Monday to Friday 9AM - 6PM