TM2L
Project Details
While at Tome, I played a significant role in enhancing the brand's visual identity across various social media platforms. My primary focus was ensuring that influencer-generated content remained consistent with our brand's essence while allowing room for their creative expression. Additionally, I created a comprehensive style guide to assist in generating on-brand imagery.
![Tome, general image of social assets I created](/static/cfaf5e168ee2ff224641e2a10752da26/15d11/tome-cs-1.png)
Social media assets created for use
![hello](/static/9dcea25318cd4060cf843d3366c65aca/95a7b/tome-cs-2.png)
Since this was going from 0-1 there was a massive intention on iteration
![hello](/static/25dd10645822b846b2c4117945f4d133/24e5c/tome-cs-2-2.png)
Crafted an outline for all influencer videos
![hello](/static/6cced79dbad3a936bd386e9cbe27a589/24e5c/tome-cs-3.png)
We didn't just work on improving the design language; we also addressed storytelling. I played a pivotal role in crafting a foundational outline to ensure we consistently had the necessary materials
Midjourney + Stable Diffusion created imagery
![hello](/static/3255cfbeb3b2827af462a104c331d392/24e5c/tome-cs-4.png)
Prompting's role in brand development
![hello](/static/ca162fddc524e5020ce185e25d12a155/24e5c/tome-cs-4-1.png)
Highlighted projects
Mainstream destinations.
Opening hours
Monday to Friday 9AM - 6PM