While at Tome, I played a significant role in enhancing the brand's visual identity across various social media platforms. My primary focus was ensuring that influencer-generated content remained consistent with our brand's essence while allowing room for their creative expression. Additionally, I created a comprehensive style guide to assist in generating on-brand imagery.
We didn't just work on improving the design language; we also addressed storytelling. I played a pivotal role in crafting a foundational outline to ensure we consistently had the necessary materials
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