LMT2
Project Details
During my time at Landing, I focused on designing features such as X, Y, and Z, which contributed to a 30% increase in user engagement and a 20% increase in revenue. By following a user-centered design process and leveraging data-driven insights, I was able to design solutions that not only improved key growth metrics but also aligned with the companys broader business goals.
![Landing.Space, general feed](/static/7b157ffb013d499132b1dc723a26baf3/15d11/landing-case-study-intro.png)
The workspace for users creating moodboards
![hello](/static/5477aad0bd9b298d002ae940aada465b/24e5c/landing-case-study-container-1.png)
Huge amounts of variation on the feeds.
![hello](/static/799fef3060f69295d4692bf112090900/61063/landing-case-study-container-2.png)
Each image has links and data tracing back to the user upload.
![hello](/static/d02ca50688243bf24b72d85dc58f836f/61063/landing-case-study-container-3.png)
Building out small moments of delights for inviting users.
![hello](/static/4f91a44c5d9349c50d58078113e611f9/22fa3/landing-case-study-container-5.png)
Challenge
Many consumers struggle to articulate their design preferences when decorating their homes, leading to frustration and dissatisfaction with their choices.
Comparing the old profile design that stifled user creativity.
![hello](/static/bd14ead48d42c26f29f138118e80f95f/24e5c/landing-case-study-container-8.png)
Empty states were missing in previous designs.
![hello](/static/f8870c4fa7a4a265b926e791907d5394/95a7b/landing-case-study-container-5-1.png)
Remixing involved users using others' images for their creations, and it was crucial to ensure proper credit attribution.
![hello](/static/2ab6ffeeec300372c06cc9c39fbfe25e/24e5c/landing-case-study-container-6.png)
Levels of credit and my approach to scalable design.
![hello](/static/81c9f84b15d0f21a1eef282fb5664431/24e5c/landing-case-study-container-7.png)
Takeaways
My time at Landing taught me a lot, combining product design and brand building in a small startup. Looking back, Id enjoy enhancing the experience with refined micro-interactions and subtle adjustments for a more cohesive feel. Nonetheless, Im confident their current direction will lead to great success..
Highlighted projects
Mainstream destinations.
Opening hours
Monday to Friday 9AM - 6PM